Volume-09 / Feb 2019 Special Issue (03) [International Conference on “Modern Trends in Accounting, Banking and Digital Marketing ]


Volume-09 / Feb 2019 Special Issue (03) / ISSN 2249-9598

International Conference on “Modern Trends in Accounting, Banking and Digital Marketing

Organized and Hosted by School of Commerce,

Erode Arts and Science College (Autonomous),

Rangampalayam, Erode – 638 009, Tamil Nadu, India

Date of Conference: 22nd Feb, 2019

Total Research Papers: 50

                                                                      Table of contents


Name of The Research Paper

  Table of contents [Full Text PDF]
1 Importance of Online Marketing for Recent Trends….Page.No- 01-04

Rishi. S. Krishnan, K Nagulan[Full Text PDF]

2 Role of Online Marketing on Integrated Marketing Communication….Page.No- 05-11

S.Kamesh, T.Sadaiyappan[Full Text PDF]


The Impact of Online Social Networking Sites among the College Students in Tirunelveli City Municipal Corporation….Page.No- 12-18

S.Mercy Sarah Rosan[Full Text PDF]


Digital Marketing and Consumer Behaviour: An Empirical Study in Accommodation Sector with Special Reference to Cottages in Ootacamund, the Nilgiris….Page.No-19-27

K. Mahindra[Full Text PDF]

5 Digital Marketing Tools and Channels….Page.No- 28-34

Sumina.K.S[Full Text PDF]


Digital India Programme and Impact of Digitalisation on Indian Economy….Page.No-35-40

S. Srikala[Full Text PDF]

7 The Recent Trends of Online Markets in India….Page.No- 41-43

M.Revathi, C.Karthikt[Full Text PDF]

8 A Study on Overview of the Digital Marketing….Page.No-44-49

Kavitha.K, R. Kavitha[Full Text PDF]

9 Impact of Social Networking Sites (SNS) on the Youth of India….Page.No- 50-54

V.Janani [Full Text PDF]

10 Online Social Networking….Page.No-55-58

R.Jayashree, P.Mekala[Full Text PDF]


Social Networking Technologies (Sits) in Digital Environment: Its Possible Implications on Libraries….Page.No-59-63

R.Thiruvarutselvi[Full Text PDF]


A Study on the Usefulness of Online Advertising on Integrated Marketing Communication….Page.No-64-73

B.Karthikeyan, M. Mahalakshmi[Full Text PDF]

13 Digital Marketing – An Overview.….Page.No-74-81

C.Nithyakalyani[Full Text PDF]

14 Digital Assets Management….Page.No-82-89

V.Maheswari[Full Text PDF]

15 Digital Marketing – An Overview….Page.No-90-96

Y. Hemalatha[Full Text PDF]

16 Importance of Online Marketing for Recent Trends.….Page.No-97-103

Poornima.J[Full Text PDF]

17 Online Marketing: Emerging Trends and Issues….Page.No-104-109

T. Bhuvaneswari[Full Text PDF]


Transforming into A Digital Marketing – The New Reality in Digital Era….Page. No- 110-116

S. Beulah [Full Text PDF]

19 Digital Marketing-Overview….Page.No-117-119

S.Abila[Full Text PDF]

20 Digital Marketing Services….Page.No- 120-128

M.Sri Ranjani[Full Text PDF]


An Empirical Study on Customers’ Opinion towards Online Shopping With Reference To Bengaluru City….Page.No- 129-135

Saranya S, S.Poongodi[Full Text PDF]

22 A Study on Digital Marketing- Challenges and Opportunities….Page.No- 136-139

P.Kanchana Devi, T.S.Veena[Full Text PDF]

23 Online Social Networking….Page.No- 140-144

R. Rajasree[Full Text PDF]

24 Trending in Digital Marketing Ethics in India….Page.No- 145-150

Bharathi P[Full Text PDF]

25 Digital Marketing – An over View….Page.No- 151-156

A.Ramyashree[Full Text PDF]

26 Patient Centric Views on Private Healthcare with Special Reference to Tirunelveli City….Page.No- 157-165

Surya.A[Full Text PDF]

27 Digital Marketing in Indian Context….Page.No- 166-170

I.Arthijone, L.Sakthivel, N.Srihari[Full Text PDF]


A Study on Satisfaction of Consumers towards Amway Health Care Products….Page.No- 171-176

P.Senthilkumar, G.Gnanaraj[Full Text PDF]

29 E – Commerce in India – Issues and Challenges….Page.No- 177-181

K. Nithya, J. Nisha Mary[Full Text PDF]


A Study on Online Purchase Preference of Students in Arts and Science College in Eral Taluk in Thoothukudi District….Page.No- 182-191

E. Sheeba, T.Annakili[Full Text PDF]

31 Impact of Digital Marketing….Page.No- 192-199

S. Kalavathi , S.Rukshana Begum[Full Text PDF]

32 A Study on Effectiveness of Online Advertising with Reference to Coimbatore City….Page.No- 200-208

A.Latha, S. Archana[Full Text PDF]

33 Digital Marketing Services….Page.No- 209-212

T.Revathi[Full Text PDF]

34 Digital Marketing in India….Page.No- 213-217

R.Senthilkumar[Full Text PDF]


A Paradigm Shift towards Digital Recruitment and Selection Practices Adopted in Public Sector Banks ….Page.No- 218-226

M.Rathi Meena, G.Parimalarani[Full Text PDF]


Customer Behaviour towards Internet Banking Services – with Reference to Nagapattinam District….Page.No- 227-232

E.Jenmarakkini [Full Text PDF]

37 The Impact of Social Media with Positive and Negative Aspects….Page.No- 233-238

N.Latha, Viji. G[Full Text PDF]

38 Opinion of College Students on Online Social Networking Sites….Page.No- 239-244

S.Vishnuvarthani, P.Nandhini[Full Text PDF]

39 An Overview of Stress Management at Work Place….Page.No- 245-252

K.V.Shanmugavadivu, G .Kalaimani[Full Text PDF]


Employee Customer Relationship Management in Banking Sector with Special Reference to Coimbatore City….Page.No- 253-258

R.Francina Pracila Mary, A.Sulekha[Full Text PDF]

41 An Overview of Digital Marketing in Indian Context….Page.No- 259-262

V. Pradeepa[Full Text PDF]


A Study on Consumer Preference and Satisfaction towards Online Shopping in Selected Villages of Erode District….Page.No- 263-

S.Krishnan, S.Manikandan[Full Text PDF]


Digital Marketing Communication on Consumer Buying Decision Process….Page.No- 264-272

N. A. Krishnamurthy, T.Tamilselvi[Full Text PDF]

44 The Research Methodology of Digital Marketing Tools and Channels….Page.No- 273-281

V.Kanimozhi[Full Text PDF]

45 E-Commerce Marketing Entrepreneurship in India….Page.No- 282-288

M.Senthilkumar, A.Mohammedrishathb[Full Text PDF]

46 Online Social Networking….Page.No- 289-292

A.Kokila[Full Text PDF]

47 Recent Trends in Digital Marketing….Page.No- 293-297

V.Abirami, P.Dharmarajan[Full Text PDF]

48 Impact of Digitalization on Indian Economy….Page.No- 298-302

P.Nallasivam[Full Text PDF]

49 A Study on Impact of Digital Marketing in Customer Purchase Decision Process….Page.No- 303-307

M.Yuvarani[Full Text PDF]

50 Green Marketing in India – Challenges and Opportunities….Page.No- 308-312

M.Bharath[Full Text PDF]

Volume-09 / Feb 2019 Special Issue (02) [International Conference on “Modern Trends in Accounting, Banking and Digital Marketing ]


Volume-09 / Feb 2019 Special Issue (02) / ISSN 2249-9598

International Conference on “Modern Trends in Accounting, Banking and Digital Marketing

Organized and Hosted by School of Commerce,

Erode Arts and Science College (Autonomous),

Rangampalayam, Erode – 638 009, Tamil Nadu, India

Date of Conference : 22nd Feb, 2019

Subject: Accounting, Banking and Digital Marketing

Total Research Papers: 50

                                                                       Table of contents


Name of The Research Paper

Table of contents [Full Text PDF]
1 Training and Development for Employees….Page.No- 01-10

V.Vijayalakshmi, R. Mohana, K.J.Athena Annapoorani[Full Text PDF]

2 Inflation accounting….Page.No- 11-14

R.Revathi[Full Text PDF]

3 Impact of Accounting Challenges, Trends and Issues….Page.No- 15-21

S. Kamaladevi[Full Text PDF]

4 Accounting Practice of Micro Small and Medium Scale Entrepreneurs….Page.No-22-26

V.Murugesh[Full Text PDF]

5 A Study on Inflation Accounting in India….Page.No- 27-35

S.Vidhya[Full Text PDF]

6 Inflation Accounting….Page.No-36-40

T. Charles Victor[Full Text PDF]

7 Creative Accounting and Earning Management….Page.No- 41-48

Nalini .P[Full Text PDF]

8 Financial Performance Practices in Micro Finance Institution….Page.No-49-54

D.Subashini[Full Text PDF]


Impact on the Banking System and the Challenges of Implementation….Page.No- 55-58

P.Revathi[Full Text PDF]

10 Technological Advances Effects of Banking Sector….Page.No-59-66

N.Hemalatha[Full Text PDF]


A Study on Problems Faced by the MSMES in Availing Loans from Micro Finance Institutions: Henry Garrett Ranking Technique….Page.No-67-71

Stegy V J,  A. Elizabeth[Full Text PDF]

12 The Role of Financial Intermediaries and Capital Market in India….Page.No-72-76

M.K.Senthil Kumar[Full Text PDF]

13 Financial Management Practices in Micro Financial Institutions.….Page.No-77-83

P.Parimaladevi, N.Sumathi[Full Text PDF]


A Comparative Study on the Service Quality of the Public and Private Sectors Life Insurance, Companies in Thanjavur District….Page.No-84-90

S. Sivagamy[Full Text PDF]

15 Global Financial Crisis and Volatility in Indian Stock Market….Page.No-91-95

S.Preethi, S.Leema Rosaline[Full Text PDF]


A Study on Awareness and Utilization of Educational Loan Provided by the Nationalized Banks to Arts, Science and Engineering College Students in Madurai City.….Page.No-96-101

N.M.Mekala, B.Muralidharan[Full Text PDF]

17 Contrastive Scrutiny of Nationalised and Public Banks….Page.No-102-107

Gayathry.P[Full Text PDF]


A Study on Working Capital Management of Tata Motors Ltd with Special Reference to Erode District from 2013-14  To 2017 – 18….Page. No- 108-114

S.Palaniammal, K.Dhivya[Full Text PDF]

19 Banking in the New Era Reference to It Challenges and Strategies….Page.No-115-119

B. Vidya [Full Text PDF]

20 Financial Intermediaries and Capital Market….Page.No- 120-128

B. Elamparithi [Full Text PDF]

21 Foreign Direct Venture in Market Atmosphere….Page.No- 129-135

K. Naina Mohamed[Full Text PDF]


Initiative of Green Banking in India: In Reference with Study of State Bank of India and its Associated Banks….Page.No- 136-142

Ashwitha, Raghavendrababu.J[Full Text PDF]

23 International Financial Management….Page.No- 143-147

R.Gnanasakthi[Full Text PDF]


Impact of Automatic System on District Central Co-Operative Banks (DCCBs) in Tamil Nadu – AnEmpirical Study….Page.No- 148-155

K. Maruthamuthu, K. Munusamy[Full Text PDF]


Regulatory Framework of Credit Rating Agencies in India –  A Study….Page.No- 156-160

B.Mahalakshmi, D.Ganesan[Full Text PDF]

26 Financial Intermediaries and Capital Markets….Page.No- 161-166

S.Bowni [Full Text PDF]


A Study on Financial Inclusion of Indian Rural Investors in Banking Sector….Page.No- 167-171

Thanuja K.A[Full Text PDF]

28 The Importance of Postal Services in India….Page.No- 172-178

S.Kaleeswari, A.Vani [Full Text PDF]

29 International Financial Management….Page.No- 179-183

E.Gayathri[Full Text PDF]


FDI – A constituent of International Financial Management and its impact on Indian Stock Market….Page.No- 184-188

D. Vijayalakshmi, Shalini K Menon[Full Text PDF]

31 Zero Balance Savings Account for Indian Citizens….Page.No- 189-195

S. Shalini[Full Text PDF]

32 International Financial Management….Page.No- 196-200

S. Suguna, R.Nagalakshmi [Full Text PDF]


Financial Performance of Selected Public Sector Bank and Private Sector Banks in India-Comparative Study….Page.No- 201-212

M.Senthilkumar, S.Rajalakshmi[Full Text PDF]

34 Personal Effectiveness among the Employees in Public Sector….Page.No- 213-218

M.Senthilkumar, L.Karthikeyan[Full Text PDF]


Comparative Study -Availability of Product and Service between Public and Private Sector Banks in Salem ….Page.No- 219-228

M.Senthilkumar, D.Parameswaran[Full Text PDF]


Customer Behaviour towards Internet Banking Services – With Reference to Nagapattinam District….Page.No- 229-235

P.Balasubramanian, K.Kalidoss, [Full Text PDF]


Nationalised Banks V/S Public Sector Banks….Page.No- 236-239

Pavithra.B, Shreyas Sumesh Menon, Soundharya.M[Full Text PDF]

38 Role of Reserve Bank of India in Indian Economy….Page.No- 240-248

Harish.N[Full Text PDF]

39 International Financial Management….Page.No- 249-254

Sowmya.K.P, Raman.P, G Raghunath[Full Text PDF]

40 Digital Marketing in Indian Scenario….Page.No- 255-259

S.Kamesh, P.Gayathiri[Full Text PDF]


A Study on Employee’s Productivity of Selected Public and Private Sector Banks in India….Page.No- 260-266

S.Umadevi, A.Sengottaiyan[Full Text PDF]

42 Global Financial Crisis – A Lesson Study….Page.No- 267-273

V.Anandhakumar[Full Text PDF]

43 Investment Decisions of Working Women Investors in India….Page.No- 274-280

G.Manju, N. Krishnamoorthy[Full Text PDF]


Micro Financial Institutions on Tiny Women Empowerment in Erode District ….Page.No- 281-285

K.Vinoth Kumar, R.Venkatachalam[Full Text PDF]


A Study on Source of Stress Faced By Self Finance Arts and Science College Teachers in Tamilnadu State….Page.No- 286-291

N.A.Murugayal[Full Text PDF]

46 Financial Intermediaries and Capital Markets….Page.No- 292-295

B.Ganga Devi[Full Text PDF]

47 International Financial Management….Page.No- 296-301

P.Sundaramanikandan[Full Text PDF]

48 Recent Trend of E- Banking Services in India….Page.No- 302-308

S.Maheswari[Full Text PDF]


Analyzing of Financial Performance Through Camel Approach the Case of Weltane Ambo Saccos Union, West Shoa Zone, Oromiya Region ,Ethiopia….Page.No- 309-312

Mulunesh Geleta, A.Tamilarasu[Full Text PDF]


A Study on Customer Satisfaction towards Smartphone with Special Reference to Coimbatore City ….Page.No- 313-317

P. Jona Jenifer, S.Leema Rosaline[Full Text PDF]

Volume-09 / Feb 2019 Special Issue (01)


Volume-09 / Feb 2019 Special Issue (01) / ISSN 2249-9598

Total Research Papers: 45

                                                                    Table of contents


Name of The Research Paper

  Table of contents [Full Text PDF]
1 Adversity in Chris Gardner’s The Pursuit of Happyness….Page.No- 01-05

Sangeeth S P[Full Text PDF]


Thrashing Human Harvest: Market and Commoditization in Manjula Padmanabhan’s Harvest….Page.No- 06-10

Shashikant R. Mhalunkar, Bhawana Purohit[Full Text PDF]


Starvation, Victimization, and Accusation of being Dalit: A Study of The Poisoned Bread by Bandhumadhav….Page.No- 11-17

Vijay Kumar[Full Text PDF]


Nostalgia towards Indian rudiments in Anita Rau Badami’s Tamarind Mem….Page.No-18-21

Vidhya Thangalakshmi[Full Text PDF]

5 Existential Approach to Franz Kafka’s ‘The Metamorphosis’….Page.No- 22-27

Sameer Francis, Diwakar Prahaladaiah[Full Text PDF]


Study on Representation of Female Characters in Children literature in India….Page.No-28-32

Pooja Sree, Diwakar Prahaladaiah[Full Text PDF]

7 Tibetan Authors and Writers – Overcoming the Struggle….Page.No- 33-38

Nyima Sangmo, Diwakar Prahaladaiah[Full Text PDF]

8 Intricacies of War and Distribution in Orwell’s Nineteen Eighty-Four….Page.No-39-42

Roy P P[Full Text PDF]


Hegemonic Power, Patriarchal Domination and the Progression of Tribal Womanhood in Stupid Cupid of Mamang Dai….Page.No- 43-46

M.Benazir Nuzrath, S. Mohamed Haneef[Full Text PDF]

10 As Literature Converses with Nature….Page.No-47-50

Roopa Haridas,Pius Tharakan[Full Text PDF]

11 Romantic ideals: A Solution for Ecological Crisis….Page.No-51-56

Shilpa Shetty, Diwakar Prahaladaiah[Full Text PDF]

12 Misogyny in Arundhati Roy’s The God of Small Things….Page.No-57-61

Sania Minhaj, Diwakar Prahaladaiah[Full Text PDF]


Factors Affecting the Students Speaking English as A Second Language In Schools.….Page.No-62-70

Ananth Irudayaraj, Diwakar Prahaladaiah[Full Text PDF]

14 Posthumanism in Greg Egan’s Hard Science Fiction Distress….Page.No-71-75

Rajendra Tambile[Full Text PDF]

15 Ambedkarism and Literature ….Page.No-76-79

Umesh B. Bansod[Full Text PDF]


Fractured Identity and the feeling of Exclusion in Sharankumar Limbale’s (Akkarmashi )The OutCaste.….Page.No-80-84

A.Dhanalakshmi, R.Vasuhi[Full Text PDF]

17 Test-Retest Reliability of Kinovea Software….Page.No-85-88

Hemantajit Gogoi, Y. S. Rajpoot[Full Text PDF]


Application of Sedigraph-III Particle Size Analyzer: A new trend in studies of depositional environments ….Page.No- 89-96

Arun S. Magar[Full Text PDF]


Evaluation of Agro Tourism Potential in Baramati, Pune district, Maharashtra….Page.No-97-101

Arun S. Magar[Full Text PDF]


The Consumer Centric Study of Neera; A Coconut Treasure House Of Untapped Potentials….Page.No- 102-107

Sreeresh D[Full Text PDF]

21 E-Governance Programme of Akshaya in Thrissur District….Page.No- 108-115

Arya. K. R, Deepthy. P. V[Full Text PDF]

22 A Study on CSR Practices in Private Hospitals in Kerala….Page.No- 116-123

Dhanya K M, Sr. Rosa K.D[Full Text PDF]


The relationship between Happiness at work and Organizational Innovation….Page.No- 124-129

Deepak Joy Mampilly[Full Text PDF]

24 Benefits and Risks of Financial Globalization….Page.No- 130-132

Rajesh M. Deshmukh[Full Text PDF]


Asset Utilisation Efficiency of Selected Companies in Indian Paint Industry….Page.No- 133-144

S. Kamaladevi[Full Text PDF]


The Supermarket and Smallholders Revolution in Developing Countries….Page.No- 145-149

B.Vidya[Full Text PDF]


Employees Working Conditions and Health Problems of Information Technology – Enabled Services : A study with reference to Bengaluru….Page.No- 150-157

B. A. Karunakara Reddy[Full Text PDF]

28 Strategic Planning and Performance: Flexibility and Competitiveness….Page.No- 158-169

Mehrdad Nazari, Kavitha Desai[Full Text PDF]


Causes of grievances, objectives of handling grievances and impact measurement of grievances – A study with reference to Hinduja Global Solutions, Bangalore….Page.No- 170-180

Krishika M. A, Jayappa[Full Text PDF]


Law Relating To Protection of Computer Software in Corporate World through Intellectual Property Rights: A Critical Analysis….Page.No- 181-188

Ashwini B. Hiremath[Full Text PDF]


Plea Bargaining: A Comparative Analysis between India and United States ….Page.No- 189-198

Suchitra Ghogare-Katkar[Full Text PDF]


A Study of Emotional Maturity in Basketball Players: A Predictor and Quantification of Sport Performance ….Page.No- 199-202

Maman Paul[Full Text PDF]


A Study of Emotional Maturity among District, State and National Level Hockey Players….Page.No- 203-209

Maman Paul[Full Text PDF]


A Study of English Creativity of Higher Secondary Schools Students in Ahmedabad District….Page.No- 210-215

Shah Maulika Dilipbhai[Full Text PDF]


Influenced of 12 Weeks Planned Exercise Program on Physical Functional Fitness 55-65 Years Elderly Aged Male….Page.No- 216-221

Sujit Das, Nita Bandyopadhyay[Full Text PDF]


Mental Toughness of University Level Male Volleyball Players of Various Universities in Kerala….Page.No- 222-228

Viyani Charly[Full Text PDF]


Effects of Core Strength Training on Agility and Maximal Oxygen Uptake (VO2 Max) of Soccer Players….Page.No- 229-235

Maman Paul[Full Text PDF]


The School Science Laboratory : Its Availability and Utilization in the Secondary Schools of Kohima Town (Nagaland)….Page.No- 236-243

Elizabeth Walling, Anjali Karmakar[Full Text PDF]

39 Hindu Nationalism and Rashtriya Swayamsevak Sangh in Nepal….Page.No- 244-252

Gitesh Kumar[Full Text PDF]

40 Doctrine of Adhyasa: A Philosophical Study….Page.No- 253-259

Nupurkant Nayak[Full Text PDF]

41 ‘Socio-Political Activities of Students in Tripura Before 1945 A.D.’….Page.No- 260-270

Nayem Hussain[Full Text PDF]


A Study on Problems and Prospects of Female Fish Street Vendors in Port Blair Municipal Area of South Andaman District….Page.No- 271-280

Vijay Prasad, S. Allah Baksh[Full Text PDF]


A Study on Disaster Awareness Programmes and its Impact among School Children….Page.No- 281-284

S.Arul Kumar PT, S.Allah Baksh[Full Text PDF]

44 Environmental Awareness Among NHG Women In Kannur District….Page.No- 285-294

Maya Raveendran, Kirubakaran Samuel[Full Text PDF]

45 Flexibility and Low-Back Health….Page.No- 295-302

Kavita Sharma[Full Text PDF]

Volume-09 / Jan 2019 Special Issue (04)


Volume-09 / Jan 2019 Special Issue (04) / ISSN 2249-9598

Total Research Papers: 51

                                                                    Table of contents

Sr.No Name of The Research Paper
Table of contents [Full Text PDF]

Study of the Impact of Long-Term Ex Situ Conservation on Autochthonous Maize Populations and Factors Affecting Them….Page.No- 01-10

Artan Sota; Fetah Elezi; Isuf  Shehi; Adem Salillari[Full Text PDF]


Detection of Internalized Salmonella typhimurium Cells Transformed with GFP Bearing Plasmid Vector….Page.No- 11-16

Rasika Pawar, Nafisa Balasinor, Reshma Gaonkar, Pranjali Dhawal, Siddhivinayak BarveAnd Bela Nabar[Full Text PDF]

3 Coliform Detection in Foods Using Paper-Based Culture Device….Page.No- 17-23

Anushree Lokur[Full Text PDF]


Status of Heavy Metal Concentration in Adan River of Washim District, Maharashtra, India….Page.No-24-28

Patil J. G, P. R. Solanki[Full Text PDF]

5 Microbial pollution assessment in major tourist beaches of Kerala….Page.No- 29-34

Sreedevi N. Kutty, Sebastian C. D[Full Text PDF]

6 Renewable Energy Sources and Climate Change and their Management….Page.No-35-44

Mohd Tariq Khan[Full Text PDF]


Understanding the Impact of IT Enabled SCM on the Operational Performance of the Suppliers in Automobiles Sector….Page.No- 45-65

Smita Chavan, Rajita Y. Dixit[Full Text PDF]

8 Forest Resource….Page.No-66-68

Kailas V. Nikhade[Full Text PDF]


The Impact of Tourism in Kullu District, Himachal Pradesh, India: A Qualitative Assessment….Page.No- 69-78

Nemai sahani[Full Text PDF]


Direct Tax Revenue during Pre-BJP and Post-BJP Government Period in India – A Short Term Analysis….Page.No-79-84

Vijay Maruti Kumbhar[Full Text PDF]

11 Marketing of Banking Services: An Empirical Study….Page.No-85-96Mohit Prakash[Full Text PDF]
12 Money Laundering in India: An Overview….Page.No-97-103

Veena K.P, Pragathi K.M[Full Text PDF]

13 A Study of Relationship between the Bank and its Depositor.….Page.No-104-107

Yuvaraj Manohar Waghere[Full Text PDF]

14 The Masculinity of A Brand….Page.No-108-113

Priya A Sarda[Full Text PDF]

15 Factors Affecting Green Consumer’s Buying Behaviour….Page.No-114-116

V. M. Kokila, M. Sudhahar[Full Text PDF]


Good Governance in Transforming Haryana with Special Reference to Hygiene and ODF.….Page.No-117-122

Sunita Devi, Satvir Singh[Full Text PDF]

17 A Brief Discussion on the Women Empowerment in North East India….Page.No-123-128

Anindita Mukherjee[Full Text PDF]


Meta Physical Notion of Universal Oneness in Pythagorean Philosophy: A Perennial Mysticism….Page.No- 129-131

Ferosh M. Basheer[Full Text PDF]


Mahars and Christianity In Maharashtra : A Study On A Socio-Religious Perspective….Page.No-132-143

Vishwas Sheshrao Padole, K R Rajani[Full Text PDF]

20 An Ethical Review on Global Environmental Issues….Page.No- 144-150

Moumita Banerjee, Anindita Mukherjee[Full Text PDF]

21 Globalization and Its Ethical Limitations….Page.No- 151-156

Nupurkant Nayak[Full Text PDF]


A Study on ‘Multiple Learning Contexts’ in Quality Assurance of Higher Education….Page.No- 157-162

Antara Dey[Full Text PDF]


Effect of Web Based Instruction on Achievement in Mathematics in Relation to Problem Solving Ability….Page.No- 163-169

Harleen Kaur, Navdeep Kaur[Full Text PDF]

24 Quality Education: A Challenge….Page.No- 170-173

Alpa Nagar[Full Text PDF]


Comparative Study on Will to Win among Male Football and Badminton Players at University Level….Page.No- 174-177

Kapil Misra[Full Text PDF]


Anthropometric Characteristics of Upper and Lower Extremities as Functions of Different Playing Positions in Basketball: A Winning Edge….Page.No- 178-183

Maman Paul[Full Text PDF]


Kinematic Analysis between Squash Forehand Straight and Forehand Volley Strokes….Page.No- 184-189

Y. S. Rajpoot, Hemantajit Gogoi[Full Text PDF]


Comparative Study of Balance Ability among Different Phases of Menstrual Cycle in National Level Female Players….Page.No- 190-193

Samiksha Nayak, Deepak Mehta[Full Text PDF]

29 Detoxification through Shatkarma: An Exploration….Page.No- 194-199

Satpal Kaur[Full Text PDF]


Father’s Attitude Transmit the Values for Their Daughter’s Liberation in Sports….Page.No- 200-208

Satpal Kaur Kalsi[Full Text PDF]

31 Suicidal Tendency among Wives of Alcoholics A Comparative Study….Page.No- 209-216

Acharya Pratik I[Full Text PDF]

32 Settlement _ Under The Industrial Disputes Act 1947….Page.No- 217-222

Vinaya Bhosale, Shrikant Malegaonkar[Full Text PDF]

33 Software Patentability in India….Page.No- 223-233

Ashwini B. Hiremath[Full Text PDF]

34 Democracy and C.B.I : A  critical insight….Page.No- 234-238

Veena Gopal Mishra[Full Text PDF]

35 Is the Title ‘Mudrārākṣasa’ appropriate….Page.No- 239-243

Suvajit Samanta[Full Text PDF]


Motherhood in Foreign Land: A Study of Evolution of Ashima in Jhumpa Lahiri’s the Namesake….Page.No- 244-248

Anukriti, Sujata Rana[Full Text PDF]


Entrenched Patriarchy: Women Subdue Women In Dalip Kaur Tiwana’s and Such is Her Fate….Page.No- 249-252

Harmanjot Kaur Bhatti[Full Text PDF]


‘Perils of Enclosures’: Problems and Prospects of Multi-Culturalism in Lakshadweep Islands….Page.No- 253-257

Moncy Mathew[Full Text PDF]

39 Tradition and Gender in Anita Desai’s Fasting, Feasting….Page.No- 258-261

Firdusa Begum[Full Text PDF]


Challenges Faced by Diasporic Women as Depicted in the Novels of Bharati Mukherjee….Page.No- 262-264

Deepa.S. Kumar, Jyoti Thakur[Full Text PDF]


A Scientific Study on the Attitude towards English Communication Skills of Secondary Level Student Teachers of Tamil Nadu….Page.No- 265-270

K. Ezhilrajan, T. Ramakrishnan[Full Text PDF]


Select Dalit Autobiographies in Indian English Writings: A Pragmatic Approach….Page.No- 271-278

Beesupogu Vemaiah[Full Text PDF]


Flouting of Co-Operative Principles in Beckett’s “Waiting for Godot” Act – I….Page.No- 279-283

Sachin L. Patki[Full Text PDF]

44 Depiction of Customs in R.K. Narayan’s Select Novels….Page.No- 284-287

Kore Shrishail M[Full Text PDF]


Destruction of the Blooming Lotus: An Analysis of Toni Morrison’s the Bluest Eye….Page.No- 288-298

Smita Bangal, Vanisree Ramanathan[Full Text PDF]

46 Unreliable Narrative in Akutagawa’s Short Stories….Page.No- 299-304

Vijay P Prince[Full Text PDF]


Colonial Consciousness: A Postcolonial Reading of E. M. Forster’s A Passage to India….Page.No- 305-312

Rajanir Moti[Full Text PDF]


Problem and Prospects of Crafts Women: A Study on the Handicrafts of Bolpur Shantiniketan….Page.No- 313-323

Arpita Chaudhury [Full Text PDF]


Strengthening of Women in Slum Through Shgs: A Case Study of Bangalore Urban Slums….Page.No- 324-329

Kavitha.G.N[Full Text PDF]


Bibliometric Analysis of Pearl: Journal of Library and Information Science….Page.No- 330-336

Shaveta[Full Text PDF]

51 Demonetization: Its Effects on Cashless Economy….Page.No- 337-342

Ananda S. Bachate[Full Text PDF]