Volume-09 / Feb 2019 Special Issue (03) / ISSN 2249-9598
International Conference on “Modern Trends in Accounting, Banking and Digital Marketing
Organized and Hosted by School of Commerce,
Erode Arts and Science College (Autonomous),
Rangampalayam, Erode – 638 009, Tamil Nadu, India
Date of Conference: 22nd Feb, 2019
Total Research Papers: 50
Table of contents
| Sr.No |
Name of The Research Paper |
| Table of contents [Full Text PDF] | |
| 1 | Importance of Online Marketing for Recent Trends….Page.No- 01-04
Rishi. S. Krishnan, K Nagulan[Full Text PDF] |
| 2 | Role of Online Marketing on Integrated Marketing Communication….Page.No- 05-11
S.Kamesh, T.Sadaiyappan[Full Text PDF] |
| 3 |
The Impact of Online Social Networking Sites among the College Students in Tirunelveli City Municipal Corporation….Page.No- 12-18 S.Mercy Sarah Rosan[Full Text PDF] |
| 4 |
Digital Marketing and Consumer Behaviour: An Empirical Study in Accommodation Sector with Special Reference to Cottages in Ootacamund, the Nilgiris….Page.No-19-27 K. Mahindra[Full Text PDF] |
| 5 | Digital Marketing Tools and Channels….Page.No- 28-34
Sumina.K.S[Full Text PDF] |
| 6 |
Digital India Programme and Impact of Digitalisation on Indian Economy….Page.No-35-40 S. Srikala[Full Text PDF] |
| 7 | The Recent Trends of Online Markets in India….Page.No- 41-43
M.Revathi, C.Karthikt[Full Text PDF] |
| 8 | A Study on Overview of the Digital Marketing….Page.No-44-49
Kavitha.K, R. Kavitha[Full Text PDF] |
| 9 | Impact of Social Networking Sites (SNS) on the Youth of India….Page.No- 50-54
V.Janani [Full Text PDF] |
| 10 | Online Social Networking….Page.No-55-58
R.Jayashree, P.Mekala[Full Text PDF] |
| 11 |
Social Networking Technologies (Sits) in Digital Environment: Its Possible Implications on Libraries….Page.No-59-63 R.Thiruvarutselvi[Full Text PDF] |
| 12 |
A Study on the Usefulness of Online Advertising on Integrated Marketing Communication….Page.No-64-73 B.Karthikeyan, M. Mahalakshmi[Full Text PDF] |
| 13 | Digital Marketing – An Overview.….Page.No-74-81
C.Nithyakalyani[Full Text PDF] |
| 14 | Digital Assets Management….Page.No-82-89
V.Maheswari[Full Text PDF] |
| 15 | Digital Marketing – An Overview….Page.No-90-96
Y. Hemalatha[Full Text PDF] |
| 16 | Importance of Online Marketing for Recent Trends.….Page.No-97-103
Poornima.J[Full Text PDF] |
| 17 | Online Marketing: Emerging Trends and Issues….Page.No-104-109
T. Bhuvaneswari[Full Text PDF] |
| 18 |
Transforming into A Digital Marketing – The New Reality in Digital Era….Page. No- 110-116 S. Beulah [Full Text PDF] |
| 19 | Digital Marketing-Overview….Page.No-117-119
S.Abila[Full Text PDF] |
| 20 | Digital Marketing Services….Page.No- 120-128
M.Sri Ranjani[Full Text PDF] |
| 21 |
An Empirical Study on Customers’ Opinion towards Online Shopping With Reference To Bengaluru City….Page.No- 129-135 Saranya S, S.Poongodi[Full Text PDF] |
| 22 | A Study on Digital Marketing- Challenges and Opportunities….Page.No- 136-139
P.Kanchana Devi, T.S.Veena[Full Text PDF] |
| 23 | Online Social Networking….Page.No- 140-144
R. Rajasree[Full Text PDF] |
| 24 | Trending in Digital Marketing Ethics in India….Page.No- 145-150
Bharathi P[Full Text PDF] |
| 25 | Digital Marketing – An over View….Page.No- 151-156
A.Ramyashree[Full Text PDF] |
| 26 | Patient Centric Views on Private Healthcare with Special Reference to Tirunelveli City….Page.No- 157-165
Surya.A[Full Text PDF] |
| 27 | Digital Marketing in Indian Context….Page.No- 166-170
I.Arthijone, L.Sakthivel, N.Srihari[Full Text PDF] |
| 28 |
A Study on Satisfaction of Consumers towards Amway Health Care Products….Page.No- 171-176 P.Senthilkumar, G.Gnanaraj[Full Text PDF] |
| 29 | E – Commerce in India – Issues and Challenges….Page.No- 177-181
K. Nithya, J. Nisha Mary[Full Text PDF] |
| 30 |
A Study on Online Purchase Preference of Students in Arts and Science College in Eral Taluk in Thoothukudi District….Page.No- 182-191 E. Sheeba, T.Annakili[Full Text PDF] |
| 31 | Impact of Digital Marketing….Page.No- 192-199
S. Kalavathi , S.Rukshana Begum[Full Text PDF] |
| 32 | A Study on Effectiveness of Online Advertising with Reference to Coimbatore City….Page.No- 200-208
A.Latha, S. Archana[Full Text PDF] |
| 33 | Digital Marketing Services….Page.No- 209-212
T.Revathi[Full Text PDF] |
| 34 | Digital Marketing in India….Page.No- 213-217
R.Senthilkumar[Full Text PDF] |
| 35 |
A Paradigm Shift towards Digital Recruitment and Selection Practices Adopted in Public Sector Banks ….Page.No- 218-226 M.Rathi Meena, G.Parimalarani[Full Text PDF] |
| 36 |
Customer Behaviour towards Internet Banking Services – with Reference to Nagapattinam District….Page.No- 227-232 E.Jenmarakkini [Full Text PDF] |
| 37 | The Impact of Social Media with Positive and Negative Aspects….Page.No- 233-238
N.Latha, Viji. G[Full Text PDF] |
| 38 | Opinion of College Students on Online Social Networking Sites….Page.No- 239-244
S.Vishnuvarthani, P.Nandhini[Full Text PDF] |
| 39 | An Overview of Stress Management at Work Place….Page.No- 245-252
K.V.Shanmugavadivu, G .Kalaimani[Full Text PDF] |
| 40 |
Employee Customer Relationship Management in Banking Sector with Special Reference to Coimbatore City….Page.No- 253-258 R.Francina Pracila Mary, A.Sulekha[Full Text PDF] |
| 41 | An Overview of Digital Marketing in Indian Context….Page.No- 259-262
V. Pradeepa[Full Text PDF] |
| 42 |
A Study on Consumer Preference and Satisfaction towards Online Shopping in Selected Villages of Erode District….Page.No- 263- S.Krishnan, S.Manikandan[Full Text PDF] |
| 43 |
Digital Marketing Communication on Consumer Buying Decision Process….Page.No- 264-272 N. A. Krishnamurthy, T.Tamilselvi[Full Text PDF] |
| 44 | The Research Methodology of Digital Marketing Tools and Channels….Page.No- 273-281
V.Kanimozhi[Full Text PDF] |
| 45 | E-Commerce Marketing Entrepreneurship in India….Page.No- 282-288
M.Senthilkumar, A.Mohammedrishathb[Full Text PDF] |
| 46 | Online Social Networking….Page.No- 289-292
A.Kokila[Full Text PDF] |
| 47 | Recent Trends in Digital Marketing….Page.No- 293-297
V.Abirami, P.Dharmarajan[Full Text PDF] |
| 48 | Impact of Digitalization on Indian Economy….Page.No- 298-302
P.Nallasivam[Full Text PDF] |
| 49 | A Study on Impact of Digital Marketing in Customer Purchase Decision Process….Page.No- 303-307
M.Yuvarani[Full Text PDF] |
| 50 | Green Marketing in India – Challenges and Opportunities….Page.No- 308-312
M.Bharath[Full Text PDF] |