Volume-09 / Feb 2019 Special Issue (04) / ISSN 2249-9598
International Conference on “Modern Trends in Accounting, Banking and Digital Marketing
Organized and Hosted by School of Commerce,
Erode Arts and Science College (Autonomous),
Rangampalayam, Erode – 638 009, Tamil Nadu, India
Date of Conference: 22nd Feb, 2019
Total Research Papers: 65
Table of contents
| Sr.No |
Name of The Research Paper |
| Table of contents [Full Text PDF] | |
| 1 | International Finance Management….Page.No- 01-06
Haripriya S, Praveena P S, Megavarthini M S[Full Text PDF] |
| 2 |
Internet and Communication Technology (ICT) in Teaching in Schools in Tamilnadu: Prospects and Challenges….Page.No- 07-20 P.Sujatha [Full Text PDF] |
| 3 | Financial Performance of State Bank in India- An Empirical Study….Page.No- 21-28
M.Ganeshwari, D. Raksha Jain, V.K. Varshini[Full Text PDF] |
| 4 |
Practical Healthcare Service in Gynaecology Hospital : A Study with – Percentage Analysis….Page.No-29-32 N.Nirmala, S.Bhuvaneshwari[Full Text PDF] |
| 5 | The Evaluation of Customer Satisfaction on Modern Banking Services….Page.No- 33-39
S. Deivamani, R. Nithya, R. Sneha Jaiswal[Full Text PDF] |
| 6 |
Digitalisation of Marine Insurance Industries Leads to Upgrading E Commerce and Trade-A Legal Perspective….Page.No-40-44 J. Hema Latha[Full Text PDF] |
| 7 | Faces of Sugar Industries: A Review….Page.No- 45-48
R.Thangamani, P.Saravanakumar[Full Text PDF] |
| 8 |
Non-Performing Assets of Select Public and Private Sector Banks in India – A Study….Page.No-49-58 S.Madasamy[Full Text PDF] |
| 9 | A Study on Nationalised Bank Sector….Page.No- 59-62
M.Vigneshwar, R.E.Harish, S.Karthi Keyan[Full Text PDF] |
| 10 | A Study on Transformation towards Digital Banking….Page.No-63-66
S.Subasri[Full Text PDF] |
| 11 |
The study on digital green marketing in Retail industry with special reference to Coimbatore City ….Page.No-67-72 K.Sathiya Priya, V.Harshini Shri Laya, S.Kaviya[Full Text PDF] |
| 12 | Behavioural Analysis of Individual Investors towards Investment….Page.No-73-77
V.Parameswari[Full Text PDF] |
| 13 | Importance of Online Marketing for Recent Trends.….Page.No-78-82
L. Rajendran[Full Text PDF] |
| 14 | Framework of Small Finance Bank – A Next Step to Financial Inclusion….Page.No-83-94
G.K.Sukanya, M. Baby[Full Text PDF] |
| 15 |
A Study of Customer Satisfaction on Mobile Service Providers BSNL and Bharti Airtel in Trichirappalli District….Page.No-95-102 R.Krishnapriyaradha, S. M. Pushpa Rani[Full Text PDF] |
| 16 | Growth of Indian Textile Industry during Post-Reform and Post-MFA Regime.….Page.No-103-107
M. Saravanakumar, M. Priyadharshini, P. Deepa[Full Text PDF] |
| 17 |
A Study on Financial Performance of Gail and HPCL Oil and Gas Companies in India – A Comparative Study….Page.No-108-117 S.Umamaheswari, M.Prakash[Full Text PDF] |
| 18 |
A Study on Talent Management Practices and its Impact on Employee Retention in it Industry in Coimbatore District….Page. No- 118-123 E.Kamatchi Muthulakshmi, G.K Kalaimani[Full Text PDF] |
| 19 | Digital Asset Management Strategies….Page.No-124-130
R.Anetha[Full Text PDF] |
| 20 | New and Emerging Roles of Accountants….Page.No- 131-134
S.Sivakami[Full Text PDF] |
| 21 |
An Empirical Study on the Problems Faced by the Users of Jio and Airtel in Erode City….Page.No- 135-138 S.M.Jayasudha[Full Text PDF] |
| 22 |
A Study on Preferred Investment Avenues among Salaried Class Investors with Reference to Erode City, Tamilnadu….Page.No- 139-150 S. Sabarinathan, R. Vanathi[Full Text PDF] |
| 23 |
Productivity Growth in Selected Indian Steel Companies 2000 To 2016: A Malmquist Approach….Page.No- 151-157 K. Raja, S. Rajivgandhi[Full Text PDF] |
| 24 | Foreign Direct Investment in Banking Sector- A Boon in Disguise….Page.No- 158-163
B. Karthikeyan, R. Ullamudaiyar[Full Text PDF] |
| 25 |
Rural Customer Satisfaction on Banking Services in Gobichettipalayam Taluka….Page.No- 164-172 P.Balamani[Full Text PDF] |
| 26 | Web Advertising and Online Purchasing – A Glimpse….Page.No- 173-177
K.R.Sakthidevi[Full Text PDF] |
| 27 | A Study on Disproportionate Assets Case….Page.No- 178-182
R.Sheeladevi[Full Text PDF] |
| 28 | A Study on Support Systems for Women Entrepreneurship in India….Page.No- 183-188
M. Anusuya[Full Text PDF] |
| 29 |
Emerging Problems in Cardamom Plantation and its Impact on Growth – A Study….Page.No- 189-202 B.Sudha, R.Ramprabu[Full Text PDF] |
| 30 | Sources of Productivity Growth in Selected Indian Sugar Companies….Page.No- 203-210
S.Alakendran,R.Shanthi[Full Text PDF] |
| 31 |
Decomposition of Total Factor Productivity Growth in Selected Indian Food Product Companies….Page.No- 211-218 D. Padma, K. Prabhakaran[Full Text PDF] |
| 32 |
Relationship among Selected Cement Companies on Various Ratios during Study Period….Page.No- 219-222 A.Vani, Shanthi Rangasamy[Full Text PDF] |
| 33 | Digital Marketing and Its Impact on Healthcare Sector in India….Page.No- 223-228
K.Vidhya[Full Text PDF] |
| 34 | Elements and Impact of Digital Marketing….Page.No- 229-235
U.Visalatchi[Full Text PDF] |
| 35 | A Comparative Financial Analysis of Bank of Baroda and Axis Bank….Page.No- 236-242
C.Saraswathi, M.K.Radhakrishnan[Full Text PDF] |
| 36 |
Women Entrepreneurs Problems – A Study with Special Reference to Financial Problems in Tiruchirappalli District….Page.No- 243-249 M. Malathi, R.Seenivasagalu[Full Text PDF] |
| 37 | Modern Trends in Indian Banking Sector….Page.No- 250-257
G. Kiruthika, G. Selvakumar [Full Text PDF] |
| 38 |
Employee Retention Strategies in Software Companies with Special Reference to Chennai….Page.No- 258-266 T.Muthukumar[Full Text PDF] |
| 39 |
A Study on Awareness of Crowd Funding Concept among the People with Special Reference to Trichirappalli City….Page.No- 267-275 J.Jayanthi Grace Ruby[Full Text PDF] |
| 40 | Digital Marketing….Page.No- 276-282
G. Sudharsan[Full Text PDF] |
| 41 | Recent Trends in Accounting and its Impact….Page.No- 283-287
N.Janaki[Full Text PDF] |
| 42 |
A Study on Customer’s Shopping Preference and Satisfaction towards Online Shopping in Erode District….Page.No- 288-298 M. Gomathi, A. Vijayakumar[Full Text PDF] |
| 43 | Challenges Ahead In Indian Banking Industry….Page.No- 299-305
S.Premalatha[Full Text PDF] |
| 44 | Students Awareness about Online Courses in Arts and Science Colleges….Page.No- 306-310
P.Pirakatheeswari, C.D. Shakthivel[Full Text PDF] |
| 45 | Impact of Digital Marketing on Automobile Industry….Page.No- 311-316
S. Saravanan[Full Text PDF] |
| 46 | Impact on the Banking System and the Challenges of Implementation….Page.No- 317-323
R.P. Manjula, S. Devaki, M[Full Text PDF] |
| 47 | Digital Marketing: An Overview….Page.No- 324-328
Inbaraj.P, Paradeep Kumar Rai. J[Full Text PDF] |
| 48 |
A Study on Customers Attitude towards Online Bus Ticket Booking with Special Reference to Tiruchendur Area….Page.No- 329-335 G.Kasirajan, S. Revathi[Full Text PDF] |
| 49 | Digital Marketing….Page.No- 336-342
M.Theivanayaki, M.Merusri, Joshni.D[Full Text PDF] |
| 50 |
Understanding Factors Influencing Employee Engagement: A Study of the Banking Sector in Erode District with Special Reference to ICICI Bank….Page.No- 343-347 S.Kowsalyadevi, N.Ganesan[Full Text PDF] |
| 51 | Digital Marketing, Web Advertising and Marketing….Page.No- 348-355
S.M. Mohamed Thayub, N.Madhankumar, Pavankumar[Full Text PDF] |
| 52 | Web Advertising and Marketing….Page.No- 356-360
Baladhandapani R, Thanushkar R[Full Text PDF] |
| 53 |
A Study on Home Loan Disbursement and Behaviour Track of Customers in Private and Public Limited Banks….Page.No- 361-370 K.Bharath, S.Elango[Full Text PDF] |
| 54 | Evolution of Karaikal Milk Cooperative Society – An Overview….Page.No- 371-375
K. Kalidoss, P. Rethinavadivelu [Full Text PDF] |
| 55 |
Hyundai and Mahindra – A Comparative and an Empirical Study in Automobile Companies in India….Page.No- 376-382 V.Gurumoorthi, M.Prakash[Full Text PDF] |
| 56 | International Financial Management….Page.No- 383-390
R. Sangeetha [Full Text PDF] |
| 57 |
Determinants of Customer Satisfaction in Sree Annapoorna Sree Gowrishankar Hotels at Coimbatore….Page.No- 391-397 M.Priyanka, Shanthi Rangasamy[Full Text PDF] |
| 58 | Impact of Cashless Transactions on the Society….Page.No- 398-404
N.V.Kavitha, M.Ilakiya, S. Janani [Full Text PDF] |
| 59 | Recent Trends, Upcoming Opportunities and Challenges of Digital Marketing….Page.No- 405-411
S.Kavitha , A. Vijayakumar[Full Text PDF] |
| 60 | A Study on Online Investment Behaviour of Individuals in Coimbatore City….Page.No- 412-418
S. Shantha Kumari, K. Geethanjali[Full Text PDF] |
| 61 |
A Study on Motivational Factors and the Level of Satisfaction of Borrowers of Co-Operative Housing Societies in Erode District….Page.No- 419-427 B.Jeeva Rekha[Full Text PDF] |
| 62 |
A Study on Operational Performance of Vessel Traffic Management–An Approach through Queuing Model with Special Reference to the New Mangalore Port Trust….Page.No- 428-434 G.Kalaimani[Full Text PDF] |
| 63 |
FDI in Retailing – Opportunities, Challenges, Prospects and Potentials of India….Page.No- 435-444 B. Vidya [Full Text PDF] |
| 64 |
An Analytical Study on Inventory Management of Selected Companies in Indian Paint Industry….Page.No- 445-449 S. Kamaladevi [Full Text PDF] |
| 65 |
A Study on the Soft Skill Development Training Programme and Its Impact on Engineering Students….Page.No- 450-454 T.Tamil Selvi, N.A.Krishnamurthi[Full Text PDF] |